ela reyna

ela reyna

Art Director | Branding, Packaging & Visual Systems

Art Director | Branding, Packaging & Visual Systems

Art Director | Branding, Packaging & Visual Systems

Minimalist coffee can design in hand – black and white packaging with bold typography

Bacardí Halloween

Packaging Design

Minimalist coffee can design in hand – black and white packaging with bold typography

Bacardí Halloween

Packaging Design

White branded cap with turquoise logo placed on fresh lemons in a red bowl

Casa Bacardí 2026

Brand System / Spatial Experience

Stack of modern books and magazine with minimalist cover design on leather chair

St. Germain PR BOX

Packaging Design / PR Experience

Pastel ice cream packaging design with retro typography on pink background

Bacardí Sigue Tu Ritmo

Campaign Visual Identity

Modern sports supplement packaging tubes with bold typography and color-block design

Amazon vive latino

brand experience

Modern food magazine brochure mockup with bold typography and bright yellow accents

Netflix squid game 3

Spatial Experience / Brand Translation

Coppel finanzas

brand experience

FAH zona de relevo

Brand Experience

White branded cap with turquoise logo placed on fresh lemons in a red bowl

Casa Bacardí 2026

Brand System / Spatial Experience

Stack of modern books and magazine with minimalist cover design on leather chair

St. Germain PR BOX

Packaging Design / PR Experience

Pastel ice cream packaging design with retro typography on pink background

Bacardí Sigue Tu Ritmo

Campaign Visual Identity

Modern sports supplement packaging tubes with bold typography and color-block design

Amazon vive latino

brand experience

Modern food magazine brochure mockup with bold typography and bright yellow accents

Netflix squid game 3

Spatial Experience / Brand Translation

I’m Ela Reyna, an art director and designer based in Madrid. I use design as a visual language to build worlds, shape ideas and create systems where everything connects — from concept to composition. I’ve worked on brand experiences for Bacardí, Amazon and Netflix.

I’m Ela Reyna, an art director and designer based in Madrid. I use design as a visual language to build worlds, shape ideas and create systems where everything connects — from concept to composition. I’ve worked on brand experiences for Bacardí, Amazon and Netflix.

I’m Ela Reyna, an art director and designer based in Madrid. I use design as a visual language to build worlds, shape ideas and create systems where everything connects — from concept to composition. I’ve worked on brand experiences for Bacardí, Amazon and Netflix.

A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.
A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.

why work with me

The best projects are built through real collaboration. A thoughtful process, honest dialogue, and attention to detail make space for work that feels both strategic and deeply human. The goal is always to create something that feels true, memorable, and alive.

Download resume

When I'm Not Designing

Probably visiting a museum, collecting visual references, noticing typography in unexpected places, or finding inspiration in films, music, objects, textures, and the quiet beauty of everyday life.

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

touch

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

touch

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

touch

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