mariela reyna

mariela reyna

senior brand designer & art director

Experiential Brand Design · Packaging · AI-Assisted Content

senior brand designer & art director

Experiential Brand Design · Packaging · AI-Assisted Content

senior brand designer & art director

Experiential Brand Design · Packaging · AI-Assisted Content

Minimalist coffee can design in hand – black and white packaging with bold typography

Bacardí Halloween

Packaging Limited Edition

Minimalist coffee can design in hand – black and white packaging with bold typography

Bacardí Halloween

Packaging Limited Edition

Sool Skin Lab

Brand Strategy / Visual Identity

Culture Sportwear

AI Photoshoot

White branded cap with turquoise logo placed on fresh lemons in a red bowl

Casa Bacardí

Brand System

Stack of modern books and magazine with minimalist cover design on leather chair

St. Germain PR BOX

Packaging Design

Pastel ice cream packaging design with retro typography on pink background

Bacardí Sigue Tu Ritmo

Campaign Visual Identity

Modern sports supplement packaging tubes with bold typography and color-block design

Amazon vive latino

Brand System

Pexter

AI Photoshoot

Modern food magazine brochure mockup with bold typography and bright yellow accents

Netflix squid game 3

Spatial Experience / Brand Translation

Coppel finanzas

brand experience

FAH zona de relevo

Concept / Pitch

Sool Skin Lab

Brand Strategy / Visual Identity

Culture Sportwear

AI Photoshoot

White branded cap with turquoise logo placed on fresh lemons in a red bowl

Casa Bacardí

Brand System

Stack of modern books and magazine with minimalist cover design on leather chair

St. Germain PR BOX

Packaging Design

Pastel ice cream packaging design with retro typography on pink background

Bacardí Sigue Tu Ritmo

Campaign Visual Identity

Modern sports supplement packaging tubes with bold typography and color-block design

Amazon vive latino

Brand System

I'm Mariela Reyna, a Senior Graphic Designer & Art Director based in Madrid. I translate creative concepts into visual systems, packaging, brand activations and production-ready assets, for global and regional brands, with a growing focus on AI-assisted content for digital and social. I've worked on brand experiences for Bacardí, Amazon and Netflix.

I'm Mariela Reyna, a Senior Graphic Designer & Art Director based in Madrid. I translate creative concepts into visual systems, packaging, brand activations and production-ready assets, for global and regional brands, with a growing focus on AI-assisted content for digital and social. I've worked on brand experiences for Bacardí, Amazon and Netflix.

I'm Mariela Reyna, a Senior Graphic Designer & Art Director based in Madrid. I translate creative concepts into visual systems, packaging, brand activations and production-ready assets, for global and regional brands, with a growing focus on AI-assisted content for digital and social. I've worked on brand experiences for Bacardí, Amazon and Netflix.

A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.
A thoughtful young person with dark hair gazes to the side, captured in soft black and white lighting.

why work with me

I take creative concepts and translate them into visual systems that scale from packaging and experiential activations to AI-assisted digital content. Production-ready, multi touchpoint, built to hold up across markets.

Download resume

who i've worked with

beyond bacardí, i've contributed to experiential and visual communication work for amazon, netflix, st-germain, red bull, nescafé and electrolit as part of the design team translating brand guidelines into production-ready systems across festivals, retail, digital and packaging.

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

touch

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

touch

get in

  • A close-up of a person wearing green-tinted glasses, with a serious expression and smooth skin.
  • A close-up of a pink cocktail in a martini glass, set against a nighttime background with soft, blurred colors.
  • Close-up of a yellow tennis ball sitting on a green court, positioned near the white center line.
  • A close-up of a hand wearing multiple decorative rings against a blue background.

touch

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