Amazon vive latino
project overview
Brand adaptation and spatial implementation for Amazon at Vive Latino 2024. The role focused on translating Amazon’s established brand system into a large-scale physical activation without compromising its integrity. This project highlights the importance of precision in execution, where the challenge is not to redesign, but to preserve and elevate the brand in a new context.
project type
brand experience
year
2024
my role
Brand Design · Adaptation & Implementation
client
Amazon®
all contents, designs, and materials included in this presentation are the intellectual property of despacho cultural monterrey, s.a. de c.v. (súper) and Amazon® méxico. reproduction, distribution, or use without express written authorization is strictly prohibited. all rights reserved.this project is presented for professional portfolio purposes only.
