Culture Sportswear is a performance and outdoor-focused sportswear brand. For this project, I developed an AI-assisted photoshoot for the brand’s hero product, creating a visual system that showed the product across different use cases such as hiking, running and cycling. The client needed images that could communicate versatility, movement and real outdoor scenarios. During the process, I also identified that the product was not standing out clearly enough on the brand’s current website, so I decided to shift the visual direction toward a more product-focused approach. The process combined art direction, visual research, prompt direction, image curation and post-production to create realistic, use-case-driven visuals for digital communication.