Coppel finanzas
project overview
Coppel needed to communicate its financial services in a way that felt clear, accessible and aligned with its brand—translating a complex offering into something understandable and engaging for users. Based on an existing creative concept, I translated the idea into a cohesive visual system—developing a key visual and graphic language that simplified communication and ensured consistency across all touchpoints.
project type
brand experience
year
2024
my role
Visual Identity Designer · Graphic System
client
Coppel
all contents, designs, and materials included in this presentation are the intellectual property of despacho cultural monterrey, s.a. de c.v. (súper) and Coppel. reproduction, distribution, or use without express written authorization is strictly prohibited. all rights reserved.this project is presented for professional portfolio purposes only.
