Pexter is a pet care product brand focused on everyday essentials for dog owners. The project started with a product that did not have any existing photographic assets. To build the visual foundation, I first captured simple phone photos of the product on a clean white background, using them as reference to understand its scale, geometry, material, roll structure and label placement. The goal was to build a product photoshoot without a traditional photoshoot setup, using art direction, image generation, CGI-inspired composition and post-production to create realistic product assets for digital communication. I worked on the visual direction, product composition, prompt direction, image curation and final retouching, making sure the product maintained the right scale, geometry, material feeling and brand consistency across all visuals.