Bacardí Sigue Tu Ritmo
project overview
Development of the visual identity for Bacardí Mexico Flavored under the campaign “Sigue tu ritmo”. The system was built on a modular grid, where four key elements coexist: shared moments, rhythm expressed through sound, the product as the core, and the campaign line as the narrative axis. I developed a flexible visual system that allows each flavor to express its own personality while maintaining consistency across the identity. The system was deployed across OOH, digital platforms, music festivals in Mexico, and retail environments.
project type
Campaign Visual Identity
year
2023
my role
Art Direction · Visual System Design
client
Bacardí® mexico
all contents, designs, and materials included in this presentation are the intellectual property of despacho cultural monterrey, s.a. de c.v. (súper) and bacardí® méxico. reproduction, distribution, or use without express written authorization is strictly prohibited. all rights reserved.this project is presented for professional portfolio purposes only.
