Bacardí Halloween
project overview
Bacardí’s Halloween Series introduces a new character each year while maintaining a consistent identity across markets. I designed a label system for the Skeleton Edition, adapting it to two bottle formats (Mexico and US) while preserving visual coherence. The design uses bold graphics and glow-in-the-dark details, and was later activated at the Sphere in Las Vegas as part of the brand experience.
project type
Packaging Design
year
2025
my role
Art Direction · Packaging Design
client
Bacardí® México
all contents, designs, and materials included in this presentation are the intellectual property of despacho cultural monterrey, s.a. de c.v. (súper) and bacardí® méxico. reproduction, distribution, or use without express written authorization is strictly prohibited. all rights reserved.this project is presented for professional portfolio purposes only.
